In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in London’s Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans.
1940s
Faced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci establishes itself as an enterprise synonymous with exceptional creativity and resourcefulness. The “Bamboo Bag” is introduced, becoming one of the first of Gucci’s many iconic products. A favorite of royalty and celebrity alike, the bag is still available today.
Today Gucci is one of the worlds leading luxury brands. It designs, produces and distributes high-quality luxury goods including ready to wear, handbags,small leather goods, luggage, shoes, gifts,fragrances and eye wear.
Through Gucci Group Watches located in Cortaillod,Switzerland, the company also assembles and distributes in all major markets around the world Gucci brand timepieces. Combining outstanding Swiss craftmanship with modern design aesthetics.